Ambassador Summer Wrap Up!

Posted on : Tuesday, September 14, 2021


What a summer! In May, we added four team members called Ambassadors who would go on to engage with businesses, residents and events all summer long. Maybe you read about them earlier this summer, saw them on the streets or checked out their social media page.

They were out and about all over downtown and the city of Lethbridge helping to promote the downtown to all who would listen! Check out a few of the things they did this summer:

Spent 1086 hours on the streets of downtown and at events.

Created over 16 Dive into Downtown videos. That’s 16 businesses they helped to highlight on our social media.

They planned and executed 4 Pop-Up Parks for you to enjoy!

They attended over 30 events both in and out of downtown.

They wrote 32 blog posts.

As the Ambassador program moves into Fall and Winter, we are so lucky to be able to have two Ambassadors continue part-time to support downtown. Don’t forget to say hello if you see them around!