Behind the "Hope" Mural

Posted on : Thursday, July 07, 2022

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If you’ve ever driven along 4th Ave between 4th St and 5th St S, you may have noticed a mosaic mural on the outside of the Streets Alive building. 


Looking to learn more about this Downtown mural from varying perspectives, we sat down with a former member of the University of Lethbridge’s, Dhillon School of Business Integrated Management Experience (IME): Mitchell Nixon. Mitchell played a unique role in the execution of this mural through his project management role on the IME cohort who’s winning idea ultimately became the mural you see today. The purpose of the IME program is to help local nonprofits raise funds, marketing awareness or even strategize a business plan. 


In previous years, there had been galas and dinners, however Mitchells’ team wanted to take on something more forward thinking. His main goal was to get involved in the community while applying his business knowledge, all in hopes of creating a lasting impact on the community. His team's initial idea involved a series of art installations, and after several adaptations the slogan “bringing hope” played a large factor in the final piece. 

The finished mural features hundreds of “tiles” with each showcasing a different business or person who donated to the cause, or of imagery that fits the theme of hope.

If you haven’t gotten the chance to see this beautiful piece of work yet, be sure to stop by and admire all that it encompasses.