98.1 The Ranch is not just a radio station; it's a community hub for country music enthusiasts. With a lineup featuring the most comprehensive news coverage from the My Lethbridge Now.com newsroom, the station ensures listeners are always informed and entertained. The Ranch's commitment to connecting with the community on-air, online, on the street, and on the farm, underscores its dedication to being an integral part of listeners' daily lives.

The entertainment begins bright and early with the Mike Maguire Show, featuring Kass Patterson, setting the tone for a fun-filled day. The momentum continues with Carly Kincaid during your workday, ensuring the country hits keep coming. The day wraps up with Ridin’ Home with Scott E., providing the perfect soundtrack for the end of your day.

Vista Radio extends a warm invitation to all Southern Alberta Country residents and country music fans everywhere to tune in to 98.1 The Ranch.  Listeners can tune in to 98.1 FM in Lethbridge, Alberta, or listen live anywhere online through www.mylethbridgenow.com.